According to the Chicago Tribune, De Colsa had a background in the field of liquid processing, where he dealt with things like explosives after that, he moved on to the world of spirits and perfumes, until he landed a role at the tequila company where he could experiment with exciting new combinations. The article reports the innovation of the 70 Cristalino was born from seven years of de Colsa tooling around with the process of charcoal filtration in order to create a clean, clear product.
