This specific variant will then have 6 different payouts for 6 random numbers (for example, only payouts shown) Once the Golden Ball is in play the six letters of the word GOLDEN will each represent a random number on the wheel with a different payout. This means that the house takes your side bet during the majority of play because the Golden Ball is randomly generated. The interesting part is that the side bet is only active when the Golden Ball is released. The layout rules on the kiosk I found were slightly confusing, but I will post a more details shortly unless someone else has seen this variant and can assist.
The rules are traditional but the side bet is based upon a random Golden Ball being generated where each letter of the word GOLDEN will randomly represent a different number in the roulette wheel where each number has and increased payout up to 500:1 based on the side bet.
I recently found an interesting roulette variant called Golden Ball Roulette.